Sell where customers are already inspired – on Tumblr.

Reach an engaged audience with $200 billion in spending power.

The fact that these posts can be reblogged and retain their functionality is incredible.”
This is perfect for selling limited editions. With BlkDot I don’t even need an online shop!”

How It Works


Creating a "Shoppable Post" with BlkDot is as easy as creating a regular post on Tumblr. New posts go to your theme, the Dashboard of your Followers and will be spread around Tumblr through Reblogs.


Your Followers will start Liking and Reblogging your posts right away. Share with your other social channels to generate more interest outside of Tumblr and round up more Followers!


Transactions are securely processed and funds are instantly sent to your Stripe account. As sales roll in, they’ll be added to the Orders section of BlkDot. You ship your stuff to customers.

Who's On It

Why Sell on Tumblr

Tumblr’s audience includes more than 10 million teens, 12 million 19-24 year olds and 12 million 25 – 34 years olds* with a combined discretionary spending power of over $200B**. It is the world’s largest blogging platform hosting over 100 million blogs that create more than 80 million posts per day. Among social media platforms, Tumblr has the largest share of “time spent on site” after Facebook. It is the 15th most popular website in the U.S.***

* Quantcast (4/13)
** U.S. Bureau of Labor Statistics “Consumer Expenditure Survey” (9/12)
*** Quantcast (4/13)


No setup or monthly fees. We only make money when you do.

* Stripe processing fees are 2.9% + 30 cents per transaction. Visit Stripe for more information.

What the Press is Saying

"Selling on Tumblr is different because Tumblr is about discovery."

Internet Retailer

"[BlkDot] is the first to aspire to power the back end for a cross-section of brands on Tumblr."


"By using [BlkDot], brands would be able to have digital pop-up stores whenever they needed to run a promotion! Think of all the things brands could do during events like Fashion Week!"


"Instead of asking, "How do we make physical retail more inspiring?" you're asking, "How do we create retail where people are already inspired?"

New Market Builders